A place for slower thoughts
Occasional notes on clear experiments across advertising channels.
Words by Mark Crossan
The brand appeared in more sampled AI answers. At the same time, the team rewrote the service page, repaired several technical issues and changed the way enquiries were handled. Someone would like to call the
An inconclusive experiment needs a record and a sensible next step. It doesn't need a success story written around the least awkward figure.
When the message, page and offer move together, a better result may be useful news without telling us which change caused it.
A promising acquisition result needs an operational conversation before the business increases the pace. Someone still has to deliver what was sold.
